Jo Peters is The Scout.
With over 20 years experience of working with international brands such as Nike, Philips, Swatch, adidas and Diesel, Jo’s consultancy offers clients and agencies expertise in developing consumer insights and creative communications strategies.
“The only Scout I would ever work with ”
Jonny Bauer, Droga5
“Jo stepped in to provide high end media strategy expertise on a couple of important projects for MEC. She has proved to be a fun, engaging, smart and highly practical colleague to work with, and has delivered great work at speed with the minimum of fuss.”
Michael Dick, MEC Global
“Jo has complete focus on delivering innovative solutions for clients – she is a star and one of a kind”
Fiona Lloyd, Carat Global Management
“I am always consistently impressed with her enthusiasm, diligence and intelligence. Her dedication to producing excellent creative work is a constant feature of my interactions with her, which is always married to a deep understanding of brands and their communication objectives”
Matt Elek, Vice
“Jo has a curious nature for the innovative and new, and a personality that lets her get close to people from CEOs to football crazy teenagers”
Dominic Fawcett, Sony
“Jo played an instrumental role in developing a branded content strategy and solution for our Male Grooming category’s communications plan.”
Lachlan Hayman, Philips
“Jo’s actionable insights have helped drive innovative comms strategies for our clients, across a range of categories”
Vicky Cook, Mindshare Worldwide